Kraud is solving the problem of limited access to sustainable industrial real estate investment opportunities for unsophisticated investors and individual landowners in Mexico. These stakeholders are currently excluded from market participation due to high investment requirements, lack of knowledge, limited investment options, and the growing importance of sustainability considerations. Kraud’s innovative platform enables individuals to invest in sustainable industrial real estate projects, generating financial returns and positive environmental impact.
Kraud addresses the significant opportunity gap in the industrial real estate investment market, specifically in Mexico. Industrial real estate investments are primarily accessible to institutional investors and those with substantial resources and expertise. This leaves out unsophisticated investors and individual landowners who desire to participate in the market. Additionally, there is a growing demand for sustainable industrial real estate solutions that align with the global sustainability goals of the big companies. At the same time, nearshoring is becoming more critical in the region. Kraud intends to fill this gap by leveraging blockchain technology and crowdfunding to make sustainable industrial real estate investments accessible, transparent, and inclusive.